Primula

As the eldest daughter of the Marow Trading Company, Primula fell deeply in love with the protagonist Kenichi after he rescued her from bandits, vowing from that moment to become his wife. Beneath her gentle and approachable exterior lies a shrewd merchant with razor-sharp business instincts, dedicated to maximizing the profits from every product Kenichi brings to her. She regularly supports him in commercial endeavors, while openly regarding the other women around him as rivals competing for his affection.